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Small Business

Being Your Own Ambassador

I was feeling some drama (Sadness? Stress? Overstimulation?) about asking for something professionally. So I scrolled through Seth Godin’s blog for a little reset of perspective.

He writes:

Other people don’t believe what you believe, and they don’t see what you see.

You have to speak to them in their own language and on their own terms if you want to change their minds or convince them of something.

And why the conflict can feel scary:

Our fears burn so bright that if we truly face them, we think we might be blinded. …[But] once we’re truly clear about the fear, it fades. It might even disappear.

And why it can feel unfair:

In all markets, the market leader gets an unfair advantage… because it feels easier and safer...

The strategy, then, is not to wish and dream of becoming a big fish.

The strategy is to pick a small enough pond.

And that there’s a difference between projects and tasks, and that freelancers, or anyone “making a ruckus,” is doing projects:

Your goal is to create an extraordinary outcome, not to perform the tasks. The work done is simply a means to an end.

[It is not] saying, “I’m going to move this paper from here to there.”

Claim the project before you start the work.

(Hello, email, which has long been an inspiring, inconsistent, contextless task).

And finally, emphasis mine, why I want to avoid asking:

From an early age, most of us were taught to avoid [initiative]… Wait to get picked. Wait to get called on. Become popular. Fit in. Maybe stand out, but just a little bit. Failure is far worse than not trying.


The only way to get initiative is to take it. It’s never given.

Conflict & Dog Walking

Walking our new dog has brought lots of good moments:

Being up and outside in the morning (you can’t sleep in with a playful pup hopping all over the bed).

So many snuggles (she’s a spooner).

And a fresh inner conversation about conflict.

Because Blue is only 1 year old. She’s super smart and responsive, but she was an off-leash country dog in her previous life. And because I’m great at “training” (wooing) cats, which is a completely different process than teaching a dog not to jump, to walk beside you, to come when she’s called.

I’m grateful she’s such a quick learner (shake on day one?? Amazing), but there’s still a conflict of wills and interest: I want to walk, she is a hunting dog and wants to sprint.

I let her off-leash in the woods today and thouh she came closer when I called her back, I didn’t have any treats with me, and she didn’t come close enough for me to leash her until she was done sniffing.

It made me feel a little stressed and sad, a little anxious and dramatically pessimistic. Which is super interesting, because this is a DOG. A PUPPY. This is not personal.

And because I’ve been thinking about the conflict I’ve experienced regarding career stuff: it feels like conflict to have to ask for what I think is fair (my name on a poster, my book stocked in a gift shop, or just giving a price quote). In a lot of situations, no one has even said no; no one has limited me except myself. But having to ask and risking the No feels like conflict, sadness: sisyphean.

But lately I’ve been wondering if maybe asking is a huge part of my job as an independent artist. Though I want to go to conferences to “be with my people,” maybe in most cases I will instead be showing up as the Ambassador of Rose’s Realm of Delight: maybe no majority will automatically get me. Maybe, just like with Blue, my job is to teach, train, introduce, translate, reward.

Maybe every jarring tug of the leash is not a failure but part of creating connection.

Now, after an hour of walking and another of fetch in the backyard, Blue is prostrate on the grass while I sit and write. Tugging doesn’t last forever. Neither do I have to ask and ask and ask constantly in professional settings. It just feels like that in the moment.

Jay Bought a Bike Shop!

Ever since I met Jay (way back in 2005), he’s wanted to own the bike shop in Grand Marais… and now he does!

Fireweed Bike Co-op had its grand opening on Memorial weekend (when he also rode a 100 mile gravel bike race). Note that it’s conveniently located next to Beth’s Fudge, and across the street from both World’s Best Donuts AND Sydney’s Frozen Custard— so you can fuel up before your ride.

My dad was visiting over the weekend and got put to work…

This makes for a busy schedule (bike shop – mayoring – B&B – summer theater – writing – family time), but it’s really exciting to see this become a reality.