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Browsing Tag

Money

How Marketing Can Be Fun

Seth Godin talks about ‘New Marketing’ in his book Meatball Sundae.

In  short, he says that Old Marketing (inundating an unsuspecting but captive mass audience with your product in hopes that some of them would buy it) only worked when people had no choice or control.

Now we can skip commercials via Tivo or online streaming, tailor our ads; we never have to watch a commercial.

Now the winning approach is based not on HOW MANY but WHO.

It’s about finding your tribe and sharing your story (and services) with them.

There’s no one to convince or Stun into submission– it’s all connection.

Instead of trying to make you believe you want what I’ve got, marketing is about finding the people who already want it.

And that’s more of an adventure, a treasure hunt.

That’s being an explorer.

That’s how marketing actually sounds fun.

Honesty and Trust, Patreon and Amanda Palmer

I think the idea of Patreon is fascinating: the freedom and space to make your art for free (for everyone), and the gift of your community providing for you.

Amanda Palmer inspires me.

She models a life of trust.

Trust is essential, the whole context in which art is created.

(I trust in the Source enough to write down this story, to step onstage, to paint the unseeable).

She takes it to a greater level of trusting as a way of LIFE– not just a way of ART.

And with Patreon there’s no ‘selling,’ no convincing anyone your art has value.

It’s all voluntary.

It’s all a gift.

This feels much more honest to me, how it already really is, this Abundance.