Seth Godin talks about ‘New Marketing’ in his book Meatball Sundae.
In short, he says that Old Marketing (inundating an unsuspecting but captive mass audience with your product in hopes that some of them would buy it) only worked when people had no choice or control.
Now we can skip commercials via Tivo or online streaming, tailor our ads; we never have to watch a commercial.
Now the winning approach is based not on HOW MANY but WHO.
It’s about finding your tribe and sharing your story (and services) with them.
There’s no one to convince or Stun into submission– it’s all connection.
Instead of trying to make you believe you want what I’ve got, marketing is about finding the people who already want it.
And that’s more of an adventure, a treasure hunt.
That’s being an explorer.
That’s how marketing actually sounds fun.
What do you do when you have too many ideas?
You set them free. You turn them loose.
When they rush up and crowd around you, you say, “Back up, back up.”
They are frisky, like horses and not-quite-grown puppies.
They are like children and will get as close as they can.
The thing you must know and believe and trust when you send them away, is you are not killing them. You are not banishing them forever (or at all!).
You are living in alignment, honoring the present moment.
And if you can trust that you, will not panic when they come up to sniff your trousers, nuzzle in your hair, or search for an apple in your pocket.
When you relax and sense the timing of things, the natural progression and lifespan and maturation, you will be able to enjoy your brief encounters, let them nudge your subconscious, and then go back to play.
This world is timeless.
There is space for you.
Nothing is lost.